Comparison
AI visibility tracking vs. SEO rank tracking
SEO rank tracking tells you where a page sits in Google’s list of results for a keyword. AI visibility tracking tells you whether an AI assistant names your business inside the answer it writes. A business can rank on page one of Google and still be left out of ChatGPT’s answer, so local businesses that get customers from search benefit from watching both.
Compare visibility reports and the uncertainty shown with each result.
What does each one measure?
| SEO rank tracking | AI visibility tracking | |
|---|---|---|
| Unit of measure | Position of a URL (1–100) | Whether your business is named in the answer |
| Stability | Fairly stable day to day | Varies between asks; needs repeats and ranges |
| Competitors | Other URLs on the page | Other businesses the AI recommends |
| Sources | Not applicable | Pages the assistant cited for its answer |
| Typical tools | Google Search Console, rank trackers | Repeated assistant questions, such as AIRank |
Do I need both?
If customers find you through Google today, keep tracking Google: it is still where most local searches happen, and Google’s AI features build on the same index. Add AI visibility tracking when customers start mentioning they “asked ChatGPT”, or when you want to know whether competitors are being recommended in a channel you cannot see in Search Console.
Frequently asked questions
How much does AIRank cost?
Starter is $39 CAD per business, per report, plus applicable tax. You can add up to four more businesses on the same order at the same price. There is no annual contract.
How do I order a report?
Enter your business details and complete the payment step. We prepare your report after payment confirmation and send a private link when it is ready. A customer account is not required.
Which AI assistants do you check?
ChatGPT, Gemini, Claude and Perplexity, through each vendor's API with web search where the vendor offers it. Every report names the assistants that actually answered; an assistant that fails is marked unavailable, never counted against you. Google AI Overviews is not tested.
Do you guarantee that AI will recommend my business?
No. Nobody can guarantee what an AI assistant says. AIRank shows you what the assistants said, the sources they used and which businesses they chose instead, so you can decide what to change and see whether it worked.
See what AI says about your business
$39 CAD per business, per report, plus applicable tax. Enter your business details, complete payment, then receive your report after it’s prepared.
Start tracking AI visibilityLast updated . We use each assistant’s business-facing connection (API). Answers can differ from its app. A report records the answers collected on the assessment date; future answers may change.